Best Practice Cases In Branding For Strategic Brand Management (3rd Edition)

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Key Features
  • Number Of Pages 382
  • Publisher Prentice Hall
  • Copyright 2008
  • Edition 3 Edition
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Genuine product

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

Key Features
  • Number Of Pages 382
  • Publisher Prentice Hall
  • Copyright 2008
  • Edition 3 Edition
Specifications of Best Practice Cases In Branding For Strategic Brand Management (3rd Edition)
SKU
JU030BKAEG50NAFAMZ
Model
9780131888654
Color
Multi-Color
Author
Keller, Kevin
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