Business Marketing Management

Business Marketing Management

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Key Features
  • Number Of Pages 688
  • Publisher South Western
  • Copyright 2007
  • Edition International Ed Edition
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14 days free return

Free Return within 14-days. Details below.

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Genuine product
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Key Features
  • Number Of Pages 688
  • Publisher South Western
  • Copyright 2007
  • Edition International Ed Edition
Specifications of Business Marketing Management
SKU
JU030BKAFQ0WNAFAMZ
Model
9780324361049
Author
Hutt, Michael
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