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EGP 320.00
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Product details
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.
Specifications
Key Features
- Number Of Pages 424
- Publisher Thomson Learning
- Copyright 2005
- Edition 1 Edition
Specifications
- SKU: JU030BKAEIN1NAFAMZ
- Model: 9781844800018
- Color: Multi-Color
- Main Material: Not Applicable
- Author: Alan Zimmerman, Jim Blythe
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Business To Business Marketing Management Book
EGP 320.00