Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

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Key Features
  • Format: Paperback
  • Number Of Pages: 608 pages
  • Dimensions: 214 x 272 x 22mm
  • Weight: 1,139.98g
  • Publication date: 07 Aug 2014
  • Publisher: Pearson Education Limited
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14 days free return

Free Return within 14-days. Details below.

Wrong Item - to be returned within 48 hours

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Changed Mind - to be returned within 7 days

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Damaged Item - to be returned within 14 days

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Genuine product

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292057057) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Key Features
  • Format: Paperback
  • Number Of Pages: 608 pages
  • Dimensions: 214 x 272 x 22mm
  • Weight: 1,139.98g
  • Publication date: 07 Aug 2014
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom
  • Language: English
  • Edition: Student edition
  • Edition statement: 11th Student Manual/Study Guide
  • ISBN10: 1292017414
  • ISBN13: 9781292017419
Specifications of Consumer Behavior, Global Edition
SKU
JU030BKAJ4Y0NAFAMZ
Model
9781292017419
Product Dimensions
1071x843x87
Author
Michael R. Solomon
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You can return this product for a refund, within 14 days after receiving your original order.

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