Conversational Capital: How to Create Stuff People Love to Talk About

Conversational Capital: How to Create Stuff People Love to Talk About

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Key Features
  • Publisher:Pearson
  • Copyright:2008
  • Language: English
  • ISBN13 :9780137145508
  • Number Of Pages: 208 pages
  • Edition:1
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Genuine product
In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to., Now Bertrand Cesvet provides the 'how to, you need to create 'Tipping Points, for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.
Key Features
  • Publisher:Pearson
  • Copyright:2008
  • Language: English
  • ISBN13 :9780137145508
  • Number Of Pages: 208 pages
  • Edition:1
  • Author:Bertrand Cesvet. Tony Babinski
Specifications of Conversational Capital: How to Create Stuff People Love to Talk About
SKU
JU030BKAKH5JNAFAMZ
Model
BACCAH - 9780137145508
Main Material
Paperback
Author
Bertrand Cesvet. Tony Babinski
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