Electronic Commerce 2012: Global Edition

Electronic Commerce 2012: Global Edition

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Key Features
  • Number Of Pages 792
  • Publisher Pearson
  • Copyright 2011
  • Edition Global Ed of 7th Revised Ed Edition
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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined - removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

Key Features
  • Number Of Pages 792
  • Publisher Pearson
  • Copyright 2011
  • Edition Global Ed of 7th Revised Ed Edition
Specifications of Electronic Commerce 2012: Global Edition
SKU
JU030BKAEFB9NAFAMZ
Model
9780273761341
Color
Multi-Color
Author
Efraim Turban, David King
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