Essentials Of Contemporary Advertising

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Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2010
  • Edition 2nd Revised Edition Edition
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Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life'. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2010
  • Edition 2nd Revised Edition Edition
Specifications of Essentials Of Contemporary Advertising
SKU
JU030BKAEIOUNAFAMZ
Model
9780071270571
Color
Multi-Color
Author
Arens, Christian
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