Essentials of Marketing Research

Essentials of Marketing Research

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Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2010
  • Edition 2nd Revised Edition Edition
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2010
  • Edition 2nd Revised Edition Edition
Specifications of Essentials of Marketing Research
SKU
JU030BKAEJPWNAFAMZ
Model
9780071220286
Color
Multi-Color
Author
Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush, David J. Ortinau
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