Fundamentals Of Selling

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Key Features
  • Number Of Pages 672
  • Publisher McGraw-Hill
  • Copyright 2011
  • Edition 12th Revised Edition Edition
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Genuine product

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of "Fundamentals of Selling" has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and, show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of "Fundamentals of Selling" teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Key Features
  • Number Of Pages 672
  • Publisher McGraw-Hill
  • Copyright 2011
  • Edition 12th Revised Edition Edition
Specifications of Fundamentals Of Selling
SKU
JU030BKAEIP1NAFAMZ
Model
9780071220804
Color
Multi-Color
Author
Charles M. Futrell
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