Habit : The 95% of Behaviour Marketers Ignore

Habit : The 95% of Behaviour Marketers Ignore

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Key Features
  • Format: Paperback
  • Number of Pages: 216 pages
  • Dimensions: 137 x 216 x 20mm
  • Weight: 606g
  • Publication date: 06 Nov 2008
  • Publisher: Pearson Education Limited
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80% of new products fail. Billions of advertising pounds are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's how: they've focused their vast resources almost exclusively on the conscious mind, but it's the unconscious mind that controls 95% of human behaviour. In Habit , Dr. Neale Martin presents powerful new research that reveals how the mind actually works and explains in practical detail the implications of this new science for marketers and product developers. You'll learn why 50 years of marketing theory is deeply flawed, how your customers' unconscious minds thwart your marketing campaigns, and how to identify what customers really want when they don't even know. Using Martin's techniques, you can not only avoid marketing and product failures: you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability.

Key Features
  • Format: Paperback
  • Number of Pages: 216 pages
  • Dimensions: 137 x 216 x 20mm
  • Weight: 606g
  • Publication date: 06 Nov 2008
  • Publisher: Pearson Education Limited
  • Imprinte: FINANCIAL TIMES PRENTICE HALL
  • Publication City/Country: Harlow, United Kingdom
  • Language: English
  • ISBN10: 0273721887
  • ISBN13: 9780273721888
Specifications of Habit : The 95% of Behaviour Marketers Ignore
SKU
JU030BKAJC4QNAFAMZ
Model
9780273721888
Author
Neale Martin
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