International Business

By Ball
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Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2006
  • Edition 10th Edition
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This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

Key Features
  • Number Of Pages NULL
  • Publisher McGraw-Hill
  • Copyright 2006
  • Edition 10th Edition
Specifications of International Business
SKU
JU030BKAEEZKNAFAMZ
Model
9780071115568
Color
Multi-Color
Author
Ball
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