Managing the Customer Experience: Turning Customers into Advocates

Managing the Customer Experience: Turning Customers into Advocates

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Key Features
  • Publisher: Pearson
  • Copyright: 2002
  • Language: English
  • ISBN13 : 9780273661955
  • Number Of Pages: 272 pages
  • Edition: 1
  • Seller Score:
    4.0 / 5
    Selling on Jumia: 2 years
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14 days free return

Free Return within 14-days. Details below.

Wrong Item - to be returned within 48 hours

All items are eligible for return

Changed Mind - to be returned within 7 days

Fashion, Mobile phones, Electronics, Computing

Damaged Item - to be returned within 14 days

Fashion, Mobile phones, Electronics, Computing, Books, Food, Bulky Items, International Products

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Genuine product
How much more profit could you make if you had customers who couldn't imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for it? Impossible! Tell that to First Direct. The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience(R). They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage? Managing the Customer Experience shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability.
Key Features
  • Publisher: Pearson
  • Copyright: 2002
  • Language: English
  • ISBN13 : 9780273661955
  • Number Of Pages: 272 pages
  • Edition: 1
  • Author: Shaun Smith, Joe Wheeler
Specifications of Managing the Customer Experience: Turning Customers into Advocates
SKU
JU030BKAKH0TNAFAMZ
Model
BACCAH - 9780273661955
Main Material
Paperback
Author
Shaun Smith, Joe Wheeler
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You can return this product for a refund, within 14 days after receiving your original order.

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- In the unlikely event that an item is returned to us in an unsuitable condition, we will send it back to you without refund.

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