Managing Your Customers as Investments : Are You Spending More on Your Customers Than They are Worth?

Managing Your Customers as Investments : Are You Spending More on Your Customers Than They are Worth?

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Key Features
  • Format: Hardback
  • Number of Pages: 224 pages
  • Dimensions: 160 x 226.1 x 22.9mm
  • Weight: 272.16g
  • Publication date: 21 Jan 2005
  • Publisher: Pearson Education (US)
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Genuine product

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Key Features
  • Format: Hardback
  • Number of Pages: 224 pages
  • Dimensions: 160 x 226.1 x 22.9mm
  • Weight: 272.16g
  • Publication date: 21 Jan 2005
  • Publisher: Pearson Education (US)
  • Imprinte: Wharton School Publishing
  • Publication City/Country: Upper Saddle River, NJ, United States
  • Language: English
  • ISBN10: 0131428950
  • ISBN13: 9780131428959
Specifications of Managing Your Customers as Investments : Are You Spending More on Your Customers Than They are Worth?
SKU
JU030BKAJ82YNAFAMZ
Model
9780131428959
Author
Sunil Gupta
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