Marketing

Marketing

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Key Features
  • Format: Paperback
  • Number of Pages: 576 pages
  • Dimensions: 208 x 261 x 22mm
  • Weight: 977g
  • Publication date: 01 Mar 2014
  • Publisher: McGraw-Hill Education - Europe
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    Cairo & Giza*

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    4 - 6

    Other cities

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    5 - 10

    *If order placed before 2pm.

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14 days free return

Free Return within 14-days. Details below.

Wrong Item - to be returned within 48 hours

All items are eligible for return

Changed Mind - to be returned within 7 days

Fashion, Mobile phones, Electronics, Computing

Damaged Item - to be returned within 14 days

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Genuine product

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill's Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.

Key Features
  • Format: Paperback
  • Number of Pages: 576 pages
  • Dimensions: 208 x 261 x 22mm
  • Weight: 977g
  • Publication date: 01 Mar 2014
  • Publisher: McGraw-Hill Education - Europe
  • Imprinte: McGraw Hill Higher Education
  • Publication City/Country: London, United States
  • Edition statement: International edition
  • Illustrations note: illustrations (black and white, and colour), maps (colour)
  • ISBN10: 1259095606
  • ISBN13: 9781259095603
Specifications of Marketing
SKU
JU030BKAJ67QNAFAMZ
Model
9781259095603
Author
John E Mello, C Shane Hunt
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