Marketing: An Introduction

Marketing: An Introduction

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Key Features
  • Publisher:Pearson
  • Copyright:2014
  • Language: English
  • ISBN13 :9781292016788
  • Number Of Pages: 672 pages
  • Edition:12
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Genuine product
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. T
Key Features
  • Publisher:Pearson
  • Copyright:2014
  • Language: English
  • ISBN13 :9781292016788
  • Number Of Pages: 672 pages
  • Edition:12
  • Author:Gary Armstrong, Philip Kotler
Specifications of Marketing: An Introduction
SKU
JU030BKAKHOINAFAMZ
Model
BACCAH - 9781292016788
Main Material
Paperback
Author
Gary Armstrong, Philip Kotler
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