Marketing: An Introduction With MyMarketingLab:Global Edition

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Key Features
  • Number Of Pages NULL
  • Publisher Pearson
  • Copyright 2011
  • Edition 10 Edition
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For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. TodayÂ’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

Key Features
  • Number Of Pages NULL
  • Publisher Pearson
  • Copyright 2011
  • Edition 10 Edition
Specifications of Marketing: An Introduction With MyMarketingLab:Global Edition
SKU
JU030BKAEIOHNAFAMZ
Model
9781408283325
Color
Multi-Color
Author
Gary Armstrong, Philip Kotler
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