Marketing Channel Strategy

Marketing Channel Strategy

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Key Features
  • Publisher:Pearson
  • Copyright:2014
  • Language: English
  • ISBN13 :9781292060460
  • Number Of Pages: 496 pages
  • Edition:8
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Genuine product
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. * Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. * Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Key Features
  • Publisher:Pearson
  • Copyright:2014
  • Language: English
  • ISBN13 :9781292060460
  • Number Of Pages: 496 pages
  • Edition:8
  • Author: Anne Coughlan, Erin Anderson, Robert Palmatier, Louis W. Stern, Adel I. El-Ansary
Specifications of Marketing Channel Strategy
SKU
JU030BKAKHDYNAFAMZ
Model
BACCAH - 9781292060460
Main Material
Paperback
Author
Anne Coughlan, Erin Anderson, Robert Palmatier, Louis W. Stern, Adel I. El-Ansary
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