Marketing Essentials

Marketing Essentials

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Key Features
  • Publisher:Cengage Learning
  • Copyright:2013
  • Language: English
  • ISBN13 :9781408075920
  • Number Of Pages: 512 pages
  • Edition:2
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Genuine product
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Key Features
  • Publisher:Cengage Learning
  • Copyright:2013
  • Language: English
  • ISBN13 :9781408075920
  • Number Of Pages: 512 pages
  • Edition:2
  • Author:Sally Dibb
Specifications of Marketing Essentials
SKU
JU030BKAKHGJNAFAMZ
Model
BACCAH - 9781408075920
Main Material
Paperback
Author
Sally Dibb
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