Marketing:Real People, Real Choices

Marketing:Real People, Real Choices

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Key Features
  • Publisher:Pearson
  • Copyright:2011
  • Language: English
  • ISBN13 :9780132494021
  • Number Of Pages: 600 pages
  • Edition:7
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Genuine product
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Key Features
  • Publisher:Pearson
  • Copyright:2011
  • Language: English
  • ISBN13 :9780132494021
  • Number Of Pages: 600 pages
  • Edition:7
  • Author:Michael Solomon, Greg Marshall & Elnora Stuart
Specifications of Marketing:Real People, Real Choices
SKU
JU030BKAKHISNAFAMZ
Model
BACCAH - 9780132494021
Main Material
Paperback
Author
Michael Solomon, Greg Marshall, Elnora Stuart
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