Mass Media Research: An Introduction

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Key Features
  • Number Of Pages 255
  • Publisher Wadsworth
  • Copyright 2009
  • Edition International Ed of 8th Revised Ed Edition
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Genuine product

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Key Features
  • Number Of Pages 255
  • Publisher Wadsworth
  • Copyright 2009
  • Edition International Ed of 8th Revised Ed Edition
Specifications of Mass Media Research: An Introduction
SKU
JU030BKAEGIQNAFAMZ
Model
9781439048368
Color
Multi-Color
Author
Roger D. Wimmer , Joseph R. Dominick
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