Mastering E-Business

Mastering E-Business

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Key Features
  • Author: Paul Grefen
  • Publisher:Taylor & Francis
  • Copyright:2010
  • Language: English
  • ISBN13 :9780415557870
  • Number Of Pages: 208 pages
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Genuine product
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: * Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it * Organization - analyzes how organizations and their processes are structured to achieve strategic goals * Architecture - explains the high level design of advanced information systems to describe how e-Business functions * Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
Key Features
  • Author: Paul Grefen
  • Publisher:Taylor & Francis
  • Copyright:2010
  • Language: English
  • ISBN13 :9780415557870
  • Number Of Pages: 208 pages
  • Edition:1
Specifications of Mastering E-Business
SKU
JU030BKAKHJ3NAFAMZ
Model
BACCAH - 9780415557870
Main Material
Paperback
Author
Paul Grefen
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