New Products Management.

New Products Management.

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Key Features
  • Number Of Pages 552
  • Publisher McGraw-Hill
  • Copyright 2008
  • Edition 9th Edition
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Genuine product

Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".

Key Features
  • Number Of Pages 552
  • Publisher McGraw-Hill
  • Copyright 2008
  • Edition 9th Edition
Specifications of New Products Management.
SKU
JU030BKAEJ49NAFAMZ
Model
9780071263368
Color
Multi-Color
Author
Crawford, C. Merle
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