Strategic Brand Management: A European Perspective

Have one to sell?
Sell yours Here >
See Details
Key Features
  • Number Of Pages 940
  • Publisher FT PrenticeHall
  • Copyright 2012
  • Edition 2 Edition
  • Seller Score:
    5.0 / 5
    Selling on Jumia: 3 years
    Detailed Seller Ratings(Out of 5)
    • Fulfillment rate 5.0 (Above Average)
    • Product Quality 5.0 (Above Average)
    • Shipping Speed 5.0 (Above Average)
    1,000+Successful Sales
  • Delivery

    Delivery Timelines and Cities

    City

    Regular

    Cairo & Giza*

    4

    7

    Other cities

    5

    9

    Jumia Express is available only for items with the logo. Click here for more information

    Delivery times are business days only, and do not include Friday.

    Delivery timeline for international orders is 10-20 days. Click here for more info.

    Click here for our full Delivery Timelines

    & Click here for our Shipping fees details

    Delivery within: 7 business days
Pay cash on delivery
14 days free return

Free Return within 14-days. Details below.

No returns for Lingerie & Beachwear in Women clothes

Wrong Item - to be returned within 48 hours

All items are eligible for return

Changed Mind - to be returned within 7 days

Fashion, Mobile phones, Electronics, Computing

Damaged Item - to be returned within 14 days

Fashion, Mobile phones, Electronics, Computing, Books, Food, Bulky Items, International Products

Click here for more Returns Policy and Return Times.

Genuine product

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.

Key Features
  • Number Of Pages 940
  • Publisher FT PrenticeHall
  • Copyright 2012
  • Edition 2 Edition
Specifications of Strategic Brand Management: A European Perspective
SKU
JU030BKAEHW9NAFAMZ
Model
9780273737872
Color
Multi-Color
Author
Kevin Keller, Tony Aperia, Mats Georgson
  • 5 stars
    (0)
  • 4 stars
    (0)
  • 3 stars
    (0)
  • 2 stars
    (0)
  • 1 star
    (0)
Average Rating
0
No rating yet.
Have you used this product before?
Write a review'
Can I return this product?

You can return this product for a refund, within 14 days after receiving your original order.

You can return this product ONLY if you have received the wrong product or if the product has been damaged.



How to return this product?

You need to request a return by calling Customer Service 19586



What are the required conditions?

Please see below conditions for your return request to be accepted:

- product must remain sealed, except if the product is defective or damaged

- product is still in its original packaging

- product is in its original condition and unused

- product is not damaged

- product label is still attached


The products in your possession are your responsibility until they are picked up by our driver or you have dropped it off at a pickup Station. Any product that is not properly packed or is damaged will not be eligible for a return, so make sure they are properly taken care of prior to the return!



What are the next steps?

Once your return request done, we will contact you to arrange retrieval of the product. You will also have the choice to deliver yourself the product to one of our pickup Stations.


Once the product retrieved, we will proceed to examination.

- In the unlikely event that an item is returned to us in an unsuitable condition, we will send it back to you without refund.

- If examination conclusive and conditions respected, we will proceed to refund within maximum 14 business days post retrieval product.