TV Commercials: How to Make Them: or, How Big is the Boat?

TV Commercials: How to Make Them: or, How Big is the Boat?

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Key Features
  • Publisher: Elsevier
  • Copyright: 2004
  • Language: English
  • ISBN13 : 9780240805924
  • Number Of Pages: 252 pages
  • Edition: 1
  • Seller Score:
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Genuine product
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Key Features
  • Publisher: Elsevier
  • Copyright: 2004
  • Language: English
  • ISBN13 : 9780240805924
  • Number Of Pages: 252 pages
  • Edition: 1
  • Author: Ivan Cury
Specifications of TV Commercials: How to Make Them: or, How Big is the Boat?
SKU
JU030BKAJINVNAFAMZ
Model
BACCAH - 9780240805924
Main Material
Paperback
Author
Ivan Cury
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