What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

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Key Features
  • Format: Hardback
  • Number Of Pages: 256 pages
  • Dimensions: 152.4 x 231.14 x 25.4mm
  • Weight: 521.63g
  • Publication date: 01 Oct 2012
  • Publisher: McGraw-Hill Education - EuropeImprint: MCGRAW-HILL Professional
  • Seller Score:
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    100+Successful Sales
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The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2B sales arena: Solution Selling and CustomerCentric Selling. He is the author of Solution Selling and coauthor of CustomerCentric Selling. Ben Zoldan cofounded Story Leaders with Bosworth, a firm that helps engage, inspire, and influence customers and employees using the sales story.

Key Features
  • Format: Hardback
  • Number Of Pages: 256 pages
  • Dimensions: 152.4 x 231.14 x 25.4mm
  • Weight: 521.63g
  • Publication date: 01 Oct 2012
  • Publisher: McGraw-Hill Education - EuropeImprint: MCGRAW-HILL Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • Illustrations note: ill
  • ISBN10: 0071769714
  • ISBN13: 9780071769716
Specifications of What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
SKU
JU030BKAJ4CMNAFAMZ
Model
9780071769716
Product Dimensions
910x600x100
Author
Ben Zoldan, Michael T Bosworth
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