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The logo for the Tornado brand shows the symbol of a whirlwind substituting for a letter in the word. This visual graphically describes the power of the name. In France, the Tornado name has been closely associated with vacuuming products.
However, the brand has the potential and earned equity to be used in numerous product categories. Since Tornado embodies power and speed, why not consider it for cleaners, or sporting equipment or possibly even power tools?
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