Avon True 5 In 1 Lash Genius Mascara

The five key criteria that women look for when choosing their mascara. Our ultimate lash wish list? Full volume, beautiful length, lasting lift, precise definition and dramatic black colour. Crucially, Avon found that we’re not prepared to compromise, so even if our mascara gives us full, thick fanned out lashes, if it doesn’t deliver a formula that’s jet black enough, or gives us the length we want, we’ll stray. So, the beauty giant set about creating a solution to all five features in one. The result, is the new 5-in-1 lash genius mascara.Everyone's talking about our Smart Control eyelash brush, which separates and combs every single lash. For that fluttery, natural-lashes look. It's cleverly designed to hold just the right amount of formula, from root to tip to lift lashes with the quick glide gel formula, infused with the deepest black pigments, for the ultimate lash volume.