Project Marketing: A Practical Approach

◆ Project Marketing: Managing value and negotiation to win big contracts. ──

A unique reference for B2B large-project marketing. It focuses on stakeholder management, preparing competitive technical and financial proposals, and negotiation strategies to win tenders and massive contracts in competitive markets.

◄ Highlights:

• B2B project marketing
• Winning tenders
• Stakeholder management
• Technical and financial proposals
• Massive contracts