Strategic Communication

◆ ◆ Master strategic communication to drive organizational success and reputation! ────────── A comprehensive textbook detailing the principles, frameworks, and practical applications of strategic communication in corporate and public settings, covering data analytics and crisis planning.

➤ Highlights:

• Core concepts and theoretical frameworks of strategic communication in organizations.
• Measuring campaign effectiveness using data analytics, metrics, and KPIs.
• Stakeholder analysis, audience segmentation, and strategic message design.
• Crisis communication planning, risk assessment, and reputation management.
• Aligning corporate communication goals with broader organizational objectives.