Consumer Behaviour (RLE Consumer Behaviour)

◆ Gain deep insights into the psychology of buying. ──

A foundational text on consumer behavior, examining the cognitive and social factors that influence purchasing decisions and helping marketers create more effective, targeted, and consumer-centric campaigns.

◄ Highlights:

• Cognitive influence factors
• Social purchasing drivers
• Targeted marketing campaign design
• Consumer-centric strategy
• Psychological buying insights