Marketing Management

◆ ◆ Master cutting-edge marketing strategies, consumer analytics, and brand building in the digital age. ────────── 'Marketing Management' delivers deep insights into modern marketing management, experiential marketing, digital advertising, and customer relationship strategies. It blends theoretical frameworks with practical industry applications.

➤ Highlights:

• Digital advertising technologies and internet monetization.
• Experiential marketing and customer journey mapping.
• Strategic international marketing and global branding.
• Influencer marketing and brand community building.
• Essentials of marketing analytics and data-driven decisions.