كتاب أسرار الترويج في عصر العولمة

• The first Arabic book specialized in the subject of promotion at the local and international levels. • It addresses a future vision for promotion in the twenty-first century. • The book presents promotional methods with a new approach suitable for marketing in the era of globalization. • The book deals with modern methods of promotion in the age of information technology, with a focus on the topic of promotion via the Internet. • The book presents real experiences of international companies in the field of promotion. • The book contains a special chapter on the secrets of Japanese success in promotion. • The book contains an appendix of the most important international trade fairs in the world as well as a glossary of promotional terms