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"This book sheds a revealing light on one of the greatest companies in the world, and is based on unprecedented information about the hidden secrets of Toyota. The authors, who are university professors working at one of the most important business schools in Japan, believe that the success of Toyota is not due to the production system Which it pursues depends as much on its unique methods in marketing, sales, and human resources management. Toyota has contributed to reshaping the automobile industry until it has turned into a knowledge-based industry. Toyota's ability to control apparent contradictions drives its continuous ability to innovate. and self-renewal.” Michael E. Porter, Professor at Bishop William Lawrence University,