Apple MacBook Pro 14 M4 10C CPU 10C GPU / 16GB / 512GB / AR

The MacBook Pro with M4 is up to 3.4 times quicker than the M1

The MacBook Pro with M4 is up to 3.4 times quicker than the M1 and has the best chips ever for a professional laptop. It offers amazing performance for both single and multiple tasks, faster memory, and improved machine-learning tools. The M4 chip family provides speed and power that you never imagined. Its strong Neural Engine makes AI tasks, such as enhancing images, creating video captions, and using Apple Intelligence features, incredibly fast.

Execute graphics-heavy projects with a quickness

Execute graphics-heavy projects with a quickness that aligns with your ideas. The M4 chip family has a GPU featuring a second-generation ray tracing engine that makes image rendering faster, resulting in a more immersive and realistic gaming experience. Additionally, Dynamic Caching boosts fast on-chip memory, greatly enhancing average GPU performance for the most demanding professional applications and games.

Apple Intelligence. Your smart helper

Apple Intelligence is a personal system designed to assist you in writing, sharing your thoughts, and finishing tasks with ease. With top-notch privacy features, you can trust that your information is secure and not available to anyone else, including Apple.

The new MacBook Pro boasts the longest battery life of any Mac

Lasting up to 24 hours. It includes fast charging, which can get it to 50 percent in only 30 minutes. Every model performs equally well whether connected to power or not, so you can concentrate on your hobbies instead of worrying about charging.

MacBook Pro M4 Display

Experience a smooth transition from the sunniest terrace to the darkest studio like never before. The remarkable Liquid Retina XDR display provides a peak HDR brightness of 1,600 nits and now supports up to 1,000 nits for SDR content in bright light, allowing for clearer visibility outdoors. In low-light scenarios, it dims to 1 nit, ensuring a comfortable working environment in darker spaces.