Cambridge University Press خدمة تطوير الأعمال: استراتيجيات خلق القيمة في الشركات المصنعة - دار كامبريدج الجامعية

Service Business Development: Strategies for Value Creation in Manufacturing Firms, Ed. 1 is an essential guide for professionals seeking to enhance their understanding of value creation in the manufacturing sector. Authored by Thomas Fischer and Heiko Gebauer, this book provides insights into effective service business development strategies tailored for manufacturing firms.

Key Features of the Book

• Authors: Thomas Fischer, Heiko Gebauer, Elgar Fleisch
• Publisher: Cambridge University Press
• Year: 2014
• ISBN: CA577BM0DZ42BNAFAMZ
• Color: Original

Why Choose This Book?

This book is invaluable for those in the manufacturing industry looking to innovate and implement service strategies that drive value. It combines theoretical insights with practical applications, making it a must-read for business development professionals.

FAQ

• Q: What is the main focus of this book?
  A: It focuses on strategies for value creation in service business development within manufacturing firms.
• Q: Who are the authors?
  A: The authors are Thomas Fischer, Heiko Gebauer, and Elgar Fleisch.
• Q: When was it published?
  A: The book was published in 2014.