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The Art of Market Segmentation is the only book that explains in a detailed, systematic and objective manner how to segment the market into sectors based on the needs of customers, so that institutions succeed in developing successful pricing policies, instead of failed policies caused by incorrect segmentation of the market. Nothing in the business world works. its fruits unless the scope of the market is determined, a chart is drawn, its size is measured, and then it is properly segmented. Otherwise, why wasted hundreds of billions of dollars on implementing innovative strategies, such as: total quality management, process re-engineering methodology, balanced scorecards, 6 sigma, knowledge management, innovation and relationship marketing, and recently customer relationship management? The reason, of course, is the lack of a systematic method for market segmentation. The book "The Art of Market Segmentation" provides a systematic and logical method for correct market segmentation. This makes it an essential book that should be owned by both professional practitioners and scholars alike, as it provides a wealth of practical experience in this field, along with many examples and illustrations.