International marketing

Marketing is one of the most important challenges facing the contemporary business world. Marketing is not limited as a concept to sale and promotion, but rather is an integrated activity that needs scientific principles and principles to develop the most effective strategies and create good decisions based on studied scientific foundations, good reading of the market and insights into available marketing opportunities where marketing is a factor It is essential from the factors of growth and success of different business institutions. Building and forming a competitive marketing strategy is considered one of the most important factors facing the major challenges facing the contemporary business world in light of the complex and large changes that the modern economic world is experiencing.