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PUMA is a leading global sportswear brand known for blending performance, innovation, and style. Founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, PUMA has built a legacy of creating products that empower athletes and inspire everyday wearers alike.

The brand designs and manufactures footwear, apparel, and accessories across categories such as running, training, football, basketball, motorsport, and lifestyle. PUMA is recognized for its collaborations with world-class athletes and designers, as well as for its creative partnerships in fashion, music, and culture — bridging the gap between sports and street style.