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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksMKTG with MKTG Online Access Card - 10th Edition
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EGP 1,504.00
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Product details
Cengage Learning MKTG (with MKTG Online Access Card) is an essential resource for students and professionals seeking a comprehensive understanding of marketing principles and practices. This 10th edition, authored by Charles W. Lamb and Joe F. Hair, is designed to enhance your learning experience with interactive online resources and a printed access card for convenient reference.
Key Features of Cengage Learning MKTG
- Comprehensive Marketing Education: Covers vital marketing concepts and real-world applications.
- Interactive Learning: Access engaging online resources to supplement your studies.
- Convenient Access: Includes a printed access card for easy reference and learning.
Why Choose Cengage Learning MKTG?
This textbook provides a thorough foundation in marketing, making it ideal for students and professionals alike. Its engaging format and practical insights ensure that you not only learn but can also apply marketing strategies effectively.
FAQ
- Q: What is included with the textbook?
A: The textbook includes a printed access card for MKTG Online resources. - Q: Who are the authors?
A: The book is authored by Charles W. Lamb and Joe F. Hair. - Q: What year was this edition published?
A: This edition was published in 2016.
Specifications
Key Features
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) ,Ed. :10 BY Charles W. Lamb - Joe F. Hair Cengage Learning Copyright 2016
Specifications
- SKU: CE376BM0I75O1NAFAMZ
- Model: Charles W. Lamb - Joe F. Hair
- Size (L x W x H cm): 12 x 3 x 90
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Cengage Learning MKTG with MKTG Online Access Card - 10th Edition
EGP 1,504.00