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How do you create an exciting brand? The book addresses a challenge that marketers and brands face in today's world, as the book explains the danger that brands are exposed to without the presence of passion and true conviction. Unlike many business books, this book is written in an attractive, practical style. This book is intended for CEOs, marketing professionals, MBA students and academics alike. The latest publications of Dar Al-Farouq Order the book "How to Create a Passionate Brand" by Helen Edwards-Drake Day From the book: How to Create a Passionate Brand Written by: Helen Edwards, Drake Day
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