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EGP 614.00
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Product details
Welcome to the world of neuromarketing, a fascinating field that combines marketing, market research, and brain science. This book explores all dimensions of neuromarketing, providing insights into consumer behavior and the science behind purchasing decisions.
The book addresses many questions about neuromarketing that can concern us all, namely:
- What is the science behind neuromarketing?
- How are feelings related to consumer buying behavior?
- What are the benefits and risks of neuromarketing?
- What motivates consumers to buy?
- What is the reason behind the ineffectiveness of traditional market research?
- Learn about inexpensive ways to understand your consumers.
- How to choose the right partner in the field of neuromarketing?
- Ten common misconceptions related to neuromarketing.
Specifications
Key Features
- Explores the world of neuromarketing
- Intersections of marketing and brain science
- Consumer behavior insights
- Practical guidance for businesses
- Addresses misconceptions in the field
What’s in the box
book
Specifications
- SKU: GE810BM23SQLDNAFAMZ
- Color: multicolour
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marketing (book)
EGP 614.00