Of Managing Competition

Every manager of the companies needs sufficient information that enables him to determine the appropriate supply points for his company, move the capital, gain the confidence of customers and outperform the competing companies. This type of manager is able to recognize opportunities and seize them, and at the same time he is able to protect his organization from the risks of competition that threatens its success, and sometimes threatens its survival in the markets.

This book, which is in your hands, deals with the following points:

• The theory of competition between companies, and the methods used by each company to get ahead of other competing companies.
• Research methods and sources of information.
• Analytical methods that transform the collected facts and opinions into a set of useful and useful information to help make decisions based on reliable information.

About the author: Christopher Murphy works as a director in one of the research centers, and he has been devoted to teaching the art of competition management for the past fifteen years. This is in addition to giving lectures on the same subject over the past seven years.