John Wiley & Sons دليل تسويق الفنون: ديناميكيات بناء والحفاظ على جمهور الفنون الأدائية - الطبعة الأولى

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences is a comprehensive resource that explores effective strategies for developing and maintaining performing arts audiences.

Key Features

• In-depth Analysis: Offers a thorough examination of arts marketing dynamics.
• Audience Development Strategies: Provides actionable insights for building and retaining audiences.
• Expert Contributions: Features insights from renowned authors Joanne Scheff Bernstein and Philip Kotler.
• Targeted for Professionals: Ideal for those in the arts sector looking to enhance audience engagement.