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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksGlobal Marketing Management: International Student Version ,Ed. :5
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Product details
Global Marketing Management: International Student Version, Ed. 5 is an essential academic textbook by Masaaki Kotabe and Kristiaan Helsen, published by John Wiley & Sons. This comprehensive guide covers global marketing strategies and is tailored for international students, providing in-depth analysis of key marketing concepts and practices.
Key Features
- Comprehensive Coverage: Detailed exploration of global marketing strategies.
- International Focus: Designed specifically for international students.
- In-Depth Analysis: Thorough examination of marketing concepts and practices.
Specifications
Key Features
Global Marketing Management: International Student Version ,Ed. :5 BY Masaaki Kotabe - Kristiaan Helsen John Wiley & Sons Copyright 2010
Specifications
- SKU: JO118BM04XELDNAFAMZ
- GTIN Barcode: 9780470505748
- Model: Masaaki Kotabe - Kristiaan Helsen
- Size (L x W x H cm): 12 x 3 x 90
- Color: original
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John Wiley & Sons Global Marketing Management: International Student Version ,Ed. :5
EGP 528.00