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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksBook Principles of Service Marketing
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Product details
The "Principles of Service Marketing" book provides a comprehensive understanding of the unique characteristics of services, distinguishing them from tangible products. This fifth edition offers clear frameworks for effective service marketing, helping professionals design and promote their service offerings. Updated to reflect the latest theories and applications in the field, this book is an essential resource for students of service marketing.
Key Features of the Book
- Number of Pages: 944
- Publication Year: 2009
- Publisher: Al-Nile Group
- Author: Adrian Palmer
Why Choose This Book?
This book is ideal for anyone looking to deepen their understanding of service marketing principles and practices. With its detailed insights and updated content, it serves as a vital tool for students and marketing professionals alike.
FAQ
- Q: What topics does this book cover?
A: It covers various aspects of service marketing, including characteristics of services, marketing strategies, and customer engagement. - Q: Is this book suitable for beginners?
A: Yes, it is designed for both beginners and those with prior knowledge in marketing. - Q: How can this book benefit my marketing career?
A: It provides essential frameworks and insights that can enhance your marketing strategies in service-oriented businesses.
Specifications
Key Features
· Number of Pages: 944
· Publication Year: 2009
· Publisher: Al-Nile Group
Specifications
- SKU: JU030BKAEMB7NAFAMZ
- Color: white
- Main Material: paper
- Author: ادريان بالمر
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Book Principles of Service Marketing
EGP 1,400.00