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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksThe Tipping Point - BY Malcolm Gladwell
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Key Features
- Publisher : Little, Brown and Company
- Publication date : November 1, 2006
- Language : English
- Malcolm Gladwell
Specifications
- SKU: JU678BM0Z0D0ENAFAMZ
- Model: N 0
- Color: multi color
- Main Material: paper
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08-04-2024by Kawsar Aly
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The Tipping Point - BY Malcolm Gladwell
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EGP 220.0057%