A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

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Key Features
  • Publisher:Pearson
  • Copyright:2015
  • Language: English
  • ISBN13 :9781292093147
  • Number Of Pages: 352 pages
  • Edition:6
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Genuine product
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Key Features
  • Publisher:Pearson
  • Copyright:2015
  • Language: English
  • ISBN13 :9781292093147
  • Number Of Pages: 352 pages
  • Edition:6
  • Author:Philip Kotler, Kevin Keller
Specifications of A Framework for Marketing Management, Global Edition
SKU
JU030BKAKHEYNAFAMZ
Model
BACCAH - 9781292093147
Main Material
Paperback
Author
Philip Kotler, Kevin Keller
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