Consumer Behavior

Consumer Behavior

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Key Features
  • Publisher: Pearson Education Limited
  • Copyright: 2012
  • Language: English
  • ISBN13 : 9780273767312
  • Number Of Pages: 640 pages
  • Edition: Global ed of 10th revised ed
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14 days free return

Free Return within 14-days. Details below.

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Genuine product
Were you looking for the book with access to mymarketinglab? This product is the book alone, and does not come with access to mymarketinglab. Buy consumer behavior, plus mymarketinglab with pearson etext: global edition, 10/e (isbn 9780273767411) if you want access to the mylab as well, and save money on this brilliant resource. For undergraduate and mba courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Need extra support? This product is the book alone, and does not come with access to mymarketinglab. This title can be supported by mymarketinglab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
Key Features
  • Publisher: Pearson Education Limited
  • Copyright: 2012
  • Language: English
  • ISBN13 : 9780273767312
  • Number Of Pages: 640 pages
  • Edition: Global ed of 10th revised ed
  • Author: Michael Solomon
Specifications of Consumer Behavior
SKU
JU030BKAKGI0NAFAMZ
Model
BACCAH - 9780273767312
Main Material
Paperback
Author
Michael Solomon
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