Event Sponsorship

Event Sponsorship

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Key Features
  • Publisher: Taylor & Francis
  • Copyright: 2014
  • Language: English
  • ISBN13 : 9780415533881
  • Number Of Pages: 160 pages
  • Author: Ian McDonnell, Malcolm Moir
  • Seller Score:
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  • Delivery

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    Cairo & Giza*

    3

    4 - 6

    Other cities

    4

    5 - 10

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    Delivery timeline for international orders is 9-15 days. Click here for more info.

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14 days free return

Free Return within 14-days. Details below.

Wrong Item - to be returned within 48 hours

All items are eligible for return

Changed Mind - to be returned within 7 days

Fashion, Mobile phones, Electronics, Computing

Damaged Item - to be returned within 14 days

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Genuine product
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e - marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students' knowledge. This is essential reading for all students studying Events Management.
Key Features
  • Publisher: Taylor & Francis
  • Copyright: 2014
  • Language: English
  • ISBN13 : 9780415533881
  • Number Of Pages: 160 pages
  • Author: Ian McDonnell, Malcolm Moir
Specifications of Event Sponsorship
SKU
JU030BKAKHATNAFAMZ
Model
BACCAH - 9780415533881
Main Material
Paperback
Author
Ian McDonnell, Malcolm Moir
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You can return this product for a refund, within 14 days after receiving your original order.

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