The Definitive Guide to Marketing Planning

The Definitive Guide to Marketing Planning

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Key Features
  • Publisher: Pearson
  • Copyright: 2000
  • Language: English
  • ISBN13 : 9780273649328
  • Number Of Pages: 272 pages
  • Edition: 1
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It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.
Key Features
  • Publisher: Pearson
  • Copyright: 2000
  • Language: English
  • ISBN13 : 9780273649328
  • Number Of Pages: 272 pages
  • Edition: 1
  • Author: Angela Hatton
Specifications of The Definitive Guide to Marketing Planning
SKU
JU030BKAKH5RNAFAMZ
Model
BACCAH - 9780273649328
Main Material
Paperback
Author
Angela Hatton
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